Wednesday, July 22, 2009

Are our Facebook fans turning off feeds because of information overload?

In an earlier post I asked the question: Are we overfeeding our face(book)?

I have been monitoring how many fans are turning off the feed from our Facebook Page since the pages started to send updates to all fans every time we posted anything on them.

The graph of insights for unsubscribed fans (those are fans who are still fans, but who have turned off our feed) looks like this today:

You can see that the number of unsubscribed fans has noticeably increased during May, June and July (the time since the wall started feeding everything to fan profiles).

Has anyone else noticed this happening?
Does it discourage you from creating additional wall content, for example, via multiple blog feeds?

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